(myself and partner in crime Venus)
Snarky, unconventional, with a potty mouth and twisted sense of humour, I have always blazed a trail of beautiful chaos. Love me or hate me, from a young age I dabbled in various industries until one fateful day at the tender age of 15 odd, I got desperate for a gift for my grandmother and bought a cross-stitch from the local grocers.
It all went supernova from there, I was hangry, you know the thing, where you are hungry and because you are hungry you are angry all at once? Yeah, that was me, a five-foot-nothing Scottish ball of hangry for cross stitch. This tiny insignificant rose kit had turned me into a feverish monster determined to consume all the cross stitches! But, back then, there was only an emerging online market. What I could buy was ordinary and straight-shooting. It didn't meet my needs, and I felt, well rather flaccid. Pish-posh I'll settle for mediocre, nay, screw regular I'll make my bloody own and I'll offer it to the world. And so I did.
I got my first program at the age of 18, a birthday gift from my parents, and I took to it like a duck to water. Not without its speed humps, I admit, but I figured I'd go as a hobby and see how I track.
(the work station)
As it turns out, I wasn't alone, and as the internet has grown, so too have I. Fast forward to today, and I am one bad-ass stitcher enlisting family to help with this beast of a business that brings joy and uniqueness to other stitchers lives around the world.
Unconventional X Stitch hasn't stopped as a pattern producer or needle minder maker. Unconventional X Stitch has entered various competitions with completed works of art, and over the years have taken out several show prizes including, but not limited to:
* Ellenbrook Art Award most outstanding work for Care Taker
* First Prize at Osborne Park Show for Rainbow Unicorn Mini
* Second Prize at Osborne Park Show for Rawr Mini
* Second Prize at Wanneroo Show for Care Taker
* Wanneroo Show first prize & best exhibit for Nuclear Winter
(some of my finishes and fun little things)
My goals are simple and yet impressive. Unconventional X Stitch strives to (in no particular order because I love all intents equally):
- Deliver the best quality cross stitch pattern designed for the discerning stitcher meeting all the needs with none of the pet hates about digital designs because I stitch them, so I've worked out all the pain-in-the-ass parts and bugs.
- Deliver the best quality needle-minder because you need performance, stamina, quality, and longevity. What's the point in a minder that manages one needle? What a load of poppycock, and worst I've heard of black magnets that leave horrid skid-marks on fabric. So I use the best magnets, and trust me, not to boast, but they are BIG. Did I mention I hand make my needle minders and even hand paint many of them?
- Practice what I preach - if I'm not stitching too, then what's the point of even being a designer?
- Value for the moola $$$$ - Where else can you command four different counts AND a color block pattern AND other goodies for just the one price? Yup, that's it, nowhere but here because I'm passionate about what I do and value is paramount!
- I love getting to know my customers, I've made many long term friends in the process, and while I have bite and grit to me, I don't bite!
- Publicly listed companies can take a long walk off a short plank - ever notice how a business is excellent, and then it goes public, and all of a sudden, all that matters are profits? Yeah, me too, and I'm not too fond of it. So I am small, in house, and that keeps it simple. You aren't dealing with lots of departments, and YOU are the priority, not any shareholders.
- Listen to my customers - it doesn't sound hard, but many businesses seem to struggle with that. But I do listen, and often, and the old song of "I would walk ten thousand miles" really does apply. I'm selfish because it feels so damned good to help and give back that I go to infinity and beyond for folks.